{"id":438,"date":"2017-01-30T14:41:35","date_gmt":"2017-01-30T14:41:35","guid":{"rendered":"http:\/\/www.chequeredflag.land\/?page_id=438"},"modified":"2025-11-10T11:43:53","modified_gmt":"2025-11-10T11:43:53","slug":"privacy-statement","status":"publish","type":"page","link":"https:\/\/www.chequeredflag.land\/?page_id=438","title":{"rendered":"Privacy Policy"},"content":{"rendered":"[vc_row][vc_column][vc_custom_heading text=&#8221;Privacy Statement&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1485787552682{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]<strong>Chequered Flag Land Limited \u2013 Privacy Policy (BNG Units Marketing &amp; Sales)<\/strong><\/p>\n<p><strong>Effective date:<\/strong> 10 November 2025<\/p>\n<p>This Privacy Policy explains how <strong>Chequered Flag Land Limited<\/strong> (\u201c<strong>Chequered Flag Land<\/strong>\u201d, \u201c<strong>we<\/strong>\u201d, \u201c<strong>us<\/strong>\u201d, \u201c<strong>our<\/strong>\u201d) collects and uses personal data when we market and sell <strong>Biodiversity Net Gain (BNG) Units<\/strong> and communicate with prospective and existing customers, partners, and stakeholders. It also describes your privacy rights and how the law protects you.<\/p>\n<p>This policy applies to:<\/p>\n<ul>\n<li>Our <strong>email marketing<\/strong> and outreach related to BNG Units (including via <strong>Saleshandy<\/strong>),<\/li>\n<li>Our <strong>sales<\/strong> activities (including proposals, due diligence, contracting),<\/li>\n<li>Our <strong>website<\/strong> and landing pages used to capture leads (if applicable),<\/li>\n<li>Any related <strong>events<\/strong>, webinars, or direct communications.<\/li>\n<\/ul>\n<p>We comply with the <strong>UK GDPR<\/strong>, the <strong>Data Protection Act 2018<\/strong>, and the <strong>Privacy and Electronic Communications Regulations (PECR)<\/strong> for electronic marketing to UK recipients.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;1. WHO WE ARE (CONTROLLER)&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762773393092{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]<strong>Controller:<\/strong> Chequered Flag Land Limited<br \/>\n<strong>Company number:<\/strong> 10625457<br \/>\n<strong>Registered address:<\/strong> 1st floor, 11 Bryant Avenue, Romford, RM3 0AP, United Kingdom<br \/>\n<strong>Contact for privacy matters:<\/strong> privacy@chequeredflag.land \/ telephone 0208 167 6420<br \/>\n<strong>Data Protection Officer (if appointed): <\/strong>No DPO appointed.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;2. WHAT DATA WE COLLECT&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762773433393{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]Depending on our interactions with you, we collect and process:<\/p>\n<ul>\n<li><strong>Identity &amp; contact data:<\/strong> name, job title, organisation, work email, business phone, postal address.<\/li>\n<li><strong>Professional\/firmographics:<\/strong> sector, project role (e.g., developer, consultant, land promoter), project locations, interests in BNG Units.<\/li>\n<li><strong>Communications data:<\/strong> email threads, call notes, meeting notes, webinar registrations and attendance, event interactions.<\/li>\n<li><strong>Marketing preferences:<\/strong> opt-ins\/opt-outs, consent records, unsubscribe status, topics of interest.<\/li>\n<li><strong>Technical &amp; interaction data<\/strong> (where relevant): email engagement metrics (opens, clicks, replies), device\/browser info, IP address, website analytics and cookies (see Section 10).<\/li>\n<li><strong>Transaction &amp; due diligence data<\/strong> (if you proceed to purchase): contract details, billing contacts, purchase history, KYC\/AML checks where legally required.<\/li>\n<\/ul>\n<p>We generally do <strong>not<\/strong> collect special category data. Please do not include sensitive personal data in your responses.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;3. HOW WE COLLECT YOUR DATA&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762773492041{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]\n<ul>\n<li><strong>Directly from you:<\/strong> when you request information, sign up to updates, attend meetings or events, or correspond with us.<\/li>\n<li><strong>From your organisation\/colleagues:<\/strong> referrals or introductions.<\/li>\n<li><strong>From public sources:<\/strong> company websites, professional directories (e.g., LinkedIn), planning portals, industry publications.<\/li>\n<li><strong>From our processors:<\/strong> engagement analytics (e.g., open\/click data) from Saleshandy and website analytics tools.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;4. PURPOSES AND LAWFUL BASES&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762773632343{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]We process your personal data for the purposes below. For UK GDPR, our lawful bases are:<\/p>\n<table>\n<thead>\n<tr>\n<td><strong>Purpose<\/strong><\/td>\n<td><strong>Examples<\/strong><\/td>\n<td><strong>Lawful basis<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>BNG Unit marketing &amp; outreach<\/strong><\/td>\n<td>Emailing relevant updates, availability, pricing ranges, events\/webinars<\/td>\n<td><strong>Consent<\/strong> (Art. 6(1)(a)) where required for PECR; <strong>Legitimate interests<\/strong> (Art. 6(1)(f)) for B2B \u201csoft opt\u2011in\u201d or business contacts where permitted by PECR<\/td>\n<\/tr>\n<tr>\n<td><strong>Sales engagement<\/strong><\/td>\n<td>Responding to enquiries, qualifying opportunities, proposals, calls<\/td>\n<td><strong>Legitimate interests<\/strong> (Art. 6(1)(f)); <strong>Contract<\/strong> (Art. 6(1)(b)) if requested to take steps prior to entering into a contract<\/td>\n<\/tr>\n<tr>\n<td><strong>Contracting &amp; fulfilment<\/strong><\/td>\n<td>Negotiation, execution, and performance of BNG Unit sale contracts<\/td>\n<td><strong>Contract<\/strong> (Art. 6(1)(b)); <strong>Legal obligation<\/strong> (Art. 6(1)(c)) for tax\/record-keeping<\/td>\n<\/tr>\n<tr>\n<td><strong>Compliance &amp; risk<\/strong><\/td>\n<td>KYC\/AML checks (where applicable), fraud prevention, responding to regulators<\/td>\n<td><strong>Legal obligation<\/strong> (Art. 6(1)(c)); <strong>Legitimate interests<\/strong> (Art. 6(1)(f))<\/td>\n<\/tr>\n<tr>\n<td><strong>Analytics &amp; service improvement<\/strong><\/td>\n<td>Measuring campaign performance, improving content and targeting<\/td>\n<td><strong>Legitimate interests<\/strong> (Art. 6(1)(f)); where cookies are non-essential, <strong>consent<\/strong> via cookie banner<\/td>\n<\/tr>\n<tr>\n<td><strong>Managing preferences<\/strong><\/td>\n<td>Recording opt-ins\/opt-outs, suppression lists<\/td>\n<td><strong>Legal obligation<\/strong> (PECR compliance) and <strong>Legitimate interests<\/strong> (Art. 6(1)(f))<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>PECR and marketing by email\/text<\/strong><\/p>\n<ul>\n<li>We follow <strong>PECR<\/strong> rules for electronic marketing to UK recipients. Where <strong>consent<\/strong> is required, we will only send marketing if you\u2019ve opted in, and you can withdraw consent at any time.<\/li>\n<li>Where <strong>consent is not required<\/strong> (e.g., <strong>business-to-business<\/strong> marketing to corporate subscribers or <strong>\u201csoft opt-in\u201d<\/strong> for similar products\/services), we rely on <strong>legitimate interests<\/strong> and always provide a clear <strong>unsubscribe<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;5. DO YOU HAVE TO PROVIDE DATA?&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762773695410{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]If we require data to respond to your enquiry or to enter into a contract, we will tell you. If you choose not to provide it, we may be unable to proceed with your request.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;6. SHARING YOUR DATA (RECIPIENTS)&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762773887469{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]We share personal data only as necessary:<\/p>\n<ul>\n<li><strong>Service providers \/ processors<\/strong> (bound by contracts):\n<ul>\n<li><strong>Saleshandy<\/strong> (email engagement &amp; sequencing platform) \u2013 used for outreach and engagement analytics.<\/li>\n<li>Email and productivity providers (e.g., Microsoft 365), CRM systems, cloud hosting, analytics, webinar tools, e-signature tools, accountants.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Professional advisers:<\/strong> legal, financial, compliance.<\/li>\n<li><strong>Corporate transactions:<\/strong> if we undergo a merger, acquisition, or asset sale.<\/li>\n<li><strong>Authorities:<\/strong> where required by law or to protect legal rights.<\/li>\n<\/ul>\n<p>We require processors to implement appropriate security measures and process personal data only according to our instructions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;7. INTERNATIONAL TRANSFERS&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762773935465{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]Some providers (including Saleshandy and cloud services) may store or access data <strong>outside the UK<\/strong>. Where we transfer personal data internationally, we implement appropriate safeguards, such as:<\/p>\n<ul>\n<li>The <strong>UK International Data Transfer Agreement (IDTA)<\/strong> or <strong>UK Addendum<\/strong> to EU SCCs; and<\/li>\n<li><strong>Transfer risk assessments (TRAs)<\/strong>; and<\/li>\n<li>Where applicable, reliance on an <strong>adequacy decision<\/strong> (e.g., UK-US Data Bridge) for certified US recipients.<\/li>\n<\/ul>\n<p>You can contact us for details of the specific safeguards relevant to your data.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;8. RETENTION&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762773983837{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]We keep personal data only for as long as necessary for the purposes described above:<\/p>\n<ul>\n<li><strong>Marketing contacts:<\/strong> 36 months from last meaningful interaction, unless you <strong>unsubscribe<\/strong> earlier (we keep minimal data on a suppression list to honour opt-outs).<\/li>\n<li><strong>Sales records &amp; contracts:<\/strong> 7 years after the end of the contract for tax, accounting, and legal purposes.<\/li>\n<li><strong>Event\/webinar records:<\/strong> 36 months from the event date.<\/li>\n<\/ul>\n<p>When retention expires, we <strong>delete or anonymise<\/strong> data unless a longer retention is required by law or to establish, exercise, or defend legal claims.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;9. YOUR RIGHTS&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762774031237{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]Under the UK GDPR you can:<\/p>\n<ul>\n<li><strong>Access<\/strong> your data and obtain a copy.<\/li>\n<li><strong>Rectify<\/strong> inaccurate or incomplete data.<\/li>\n<li><strong>Erase<\/strong> your data (where applicable).<\/li>\n<li><strong>Restrict<\/strong> processing (temporarily limit our use).<\/li>\n<li><strong>Object<\/strong> to processing based on legitimate interests or to direct marketing at any time (we will stop marketing).<\/li>\n<li><strong>Data portability<\/strong> (where processing is based on consent or contract and carried out by automated means).<\/li>\n<li><strong>Withdraw consent<\/strong> at any time where processing is based on consent.<\/li>\n<\/ul>\n<p>To exercise your rights, contact us at <a href=\"mailto:privacy@chequeredflag.land\">privacy@chequeredflag.land<\/a>. We will respond within one month (extendable by two months for complex requests). You also have the right to make a complaint with the <strong>Information Commissioner\u2019s Office (ICO)<\/strong>: <strong>ico.org.uk<\/strong> \/ Tel: 0303 123 1113.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;10. COOKIES, TRACKING &#038; ANALYTICS&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762774101560{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]We use cookies and similar technologies to operate our website\/landing pages and to measure marketing performance. Non-essential cookies (e.g., analytics\/advertising) are used <strong>only with your consent<\/strong> collected via our <strong>cookie banner<\/strong>. Email campaigns may include standard tracking (opens, clicks) provided by Saleshandy to gauge engagement and improve relevance. You can:<\/p>\n<ul>\n<li>Manage cookie preferences via our banner or your browser settings.<\/li>\n<li>Disable images or use privacy features in your email client to limit open-tracking pixels.<\/li>\n<li>Unsubscribe from marketing to stop further email tracking.<\/li>\n<\/ul>\n<p>See our <strong>Cookie Notice<\/strong> for details of cookie types, purposes, and retention (if separate).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;11. SECURITY&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762774355556{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]We implement appropriate <strong>technical and organisational measures<\/strong> to protect personal data, including access controls, encryption in transit (and at rest where supported), least-privilege access, staff training, and vendor security due diligence. While we work to protect your data, no method of transmission or storage is entirely risk-free.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;12. CHILDREN&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762774389796{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1762774819853{padding-bottom: 2px !important;}&#8221;]Our services are intended for <strong>business professionals<\/strong>. We do <strong>not<\/strong> knowingly collect data relating to children.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;13. CHANGES TO THIS POLICY&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762774643137{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]We may update this Policy to reflect changes in law, guidance, or our processing activities. We will post updates with a new \u201cEffective date\u201d and, where appropriate, notify you by email.[\/vc_column_text][vc_custom_heading text=&#8221;14. HOW TO CONTACT US&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1762774662609{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]Questions or requests about this Policy or your data:<br \/>\n<strong>Email:<\/strong> <a href=\"mailto:privacy@chequeredflag.land\">privacy@chequeredflag.land<\/a><br \/>\n<strong>Post:<\/strong> 1st floor, 11 Bryant Avenue, Romford, RM3 0AP, United Kingdom<br \/>\n<strong>Telephone:<\/strong> 0208 167 6420<\/p>\n<h4>Annex A \u2013 Key processor: Saleshandy (summary)<\/h4>\n<ul>\n<li><strong>Role:<\/strong> Email outreach, sequencing, and engagement analytics (opens, clicks, replies).<\/li>\n<li><strong>Data processed:<\/strong> Business contact details, campaign membership, engagement metrics, unsubscribe\/opt-out status.<\/li>\n<li><strong>Instructions:<\/strong> Process only for Chequered Flag Land\u2019s campaigns; honour suppression lists; apply appropriate security; assist with data subject rights where applicable; delete\/return data at end of contract.<\/li>\n<li><strong>International transfers:<\/strong> If data is stored\/processed outside the UK, we implement UK-approved safeguards (see Section 7).<\/li>\n<li><strong>Sub-processors:<\/strong> Saleshandy may use sub-processors for infrastructure and delivery; we require appropriate flow-down terms and notice\/substitution rights.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_custom_heading text=&#8221;Privacy Statement&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1485787552682{padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #ffba00 !important;}&#8221;][vc_column_text]Chequered Flag Land Limited \u2013 Privacy Policy (BNG Units Marketing &amp; Sales) Effective date: 10 November 2025 This Privacy Policy explains how Chequered Flag Land Limited (\u201cChequered Flag Land\u201d, \u201cwe\u201d, \u201cus\u201d, \u201cour\u201d) collects and uses personal data when we market and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-438","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - Chequered Flag Land<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chequeredflag.land\/?page_id=438\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - Chequered Flag Land\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_custom_heading text=&#8221;Privacy Statement&#8221; 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